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Selling
a house can be a bit like having a baby
-- everyone gives you advice that may or
may not be true for you. Here are ten myths
uncovered:
1. Myth: You should always price your
home high and gradually lower it if it doesn’t
sell.
Truth: Pricing too high can be as bad
as pricing too low.
You may think by listing high you can always
accept a lower offer, but if you do, you'll
miss the buyers looking in the price range
where your home should be. Offers may not
even come in, because interested buyers
are scared off by the price and won't bother
to look. By the time the listing price is
corrected, you will have lost a large group
of potential buyers. Your real estate agent
will offer you a comparable market analysis.
This is a document that compares your home
to other similar homes in your area, with
the goal of helping you to accurately assess
your home's true market value.
2. Myth: Minor repairs can wait until
later. There are more important things to
be done.
Truth: Minor repairs make your house
more marketable, allowing you to maximize
your return (or minimize loss) on the sale.
By and large, buyers are looking for an
inviting home in move-in condition. Buyers
who are willing to tackle the repairs after
moving in automatically subtract the cost
of needed fix-ups from the price they offer.
You save nothing by putting off these items,
and you may likely slow the sale of your
home.
3. Myth: Once potential buyers see the
inside of your home, curb appeal won't matter.
Truth: Buyers probably won't make it
to the inside of the home if the outside
of your home does not appeal to them.
Many buyers drive by a home before deciding
whether or not to look inside. Your home's
exterior will have less than a minute to
make a good first impression. Spruce up
the lawn, trim shrubs and trees, and weed
the garden. Clear the walkways and driveways
of leaves and other debris. Repair gutters
and eaves, touch up the exterior paint and
repair or resurface cracked driveways and
sidewalks. Place potted flowers out front,
hang a wreath on the door and put out a
pleasing welcome mat for added curb appeal.
4. Myth: Once potential buyers fall
in love with the exterior look of your home,
you put interior improvements on the back
burner.
Truth: Buyers have no qualms about walking
right out the front door within 60 seconds
if the house doesn't look like it could
be theirs.
Remember that most buyers are looking for
an inviting home in move-in condition. Spending
a few thousand dollars for the right work
on your home before you sell it, usually
translates into a higher selling price and
shorter marketing time. Your real estate
agent will consult with you about the repairs
and replacements that will benefit you most.
5. Myth: Your home must be every homebuyer's
dream home.
Truth: If you get carried away with repairs
and replacements to your home, you may end
up over-improving the house.
At some point, improvements that you make
to your home can exceed what is customary
for comparable homes in your area. For instance,
there may not be another swimming pool in
your entire subdivision. After spending
$20,000 to install an in-ground swimming
pool that you hope will lure buyers, you
may find that it only raises the market
value of your home by $10,000 because there
are no other comparable properties to support
the market value of the pool. As a rule
of thumb, if your improvements push your
home's value higher than 20% above average
neighboring home values, don't expect to
recoup the entire amount of improvements.
Your real estate agent can advise you as
to the scope of projects you might consider
in preparing your house for sale.
6. Myth: Buyers are never swayed by
sellers that offer creative financing options.
Truth: By offering flexibility in financing
options, you may lure more prospective buyers.
You might consider offering seller financing,
paying some of the buyer's closing costs,
including a one-year home warranty, or other
buyer incentives. Your real estate agent,
who has professional knowledge of local
market activity, can help you decide what
incentives, if any, to offer.
7. Myth: You are better off selling
your home on your own, thus saving the commission
you would have paid to a real estate agent.
Truth: Statistically, many sellers who
attempt to sell their homes on their own
cannot complete the sale without the service
of a professional real estate agent.
Sellers who sell their home without a real
estate agent often net less from the sale
than sellers who use one. You visit a doctor
when you’re sick and take your car to a
mechanic when it needs repairs. It makes
sense to contact a real estate professional
when you are preparing to sell your biggest
asset!
8. Myth: Good sellers should be available
to guide prospective buyers through the
home, giving the whole process a more personal
touch.
Truth: Prospective buyers will feel more
like the house could be theirs if the current
owners are not there.
The presence of homeowners during a viewing
can make buyers feel like they are intruding.
They need to be able to visualize your house
as their home, which can be difficult to
do when they are acutely aware that it is
still your home. Your real estate agent
will be happy to look out for your home
during open houses or showings.
9. Myth: Successful sellers insist that
the terms of the sale happen their way or
no way.
Truth: If you approach the sale of your
home as the buyer’s adversary, you risk
losing a perfectly solid buyer for no good
reason.
Both you and the buyer have the same goal:
for you to sell your home and for the buyer
to buy it. Work with your real estate agent
to approach negotiations positively and
with a win-win frame of mind.
10. Myth: When you receive an offer,
you should make the buyer wait. This gives
you a better negotiating position.
Truth: You should reply immediately to
an offer!
When a buyer makes an offer, that buyer
is, at that moment in time, ready to buy
your home. Moods can change, and you don't
want to lose the sale because you stalled
in replying.
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